Dr. Deming on Innovation

cover image for The New EconomicsDr. Deming understood the importance of innovation and creativity. His management system emphasized the importance of focusing on these areas. His thoughts on that importance was not hidden away, it was at the core of what he taught. For example, on page 10 of the New Economics:

The moral is that it is necessary to innovate, to predict needs of the customer, give him more. He that innovates and is lucky will take the market.

No defects, no jobs. Absence of defects does not necessarily build business… Something more is required.

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