The W. Edwards Deming Institute® Sustainability Strategy Program

 May 16-17, 0017 Edinburgh, UK

 Presented by The W. Edwards Deming Institute® in partnership with Sustainability & CSR Insights©


“We are in a new economic age. We can no longer live with commonly accepted levels of delays, mistakes, defective materials and defective workmanship….The prevailing style of management must undergo transformation. A system cannot understand itself. The transformation requires a view from outside.”



Since 1993, The W. Edwards Deming Institute®, has both designed and hosted conferences, seminars, and workshops to present Dr. Deming’s “Management Method” to audiences across the US and internationally as well. Building upon this legacy, The Deming Institute is proud to announce a new two-day program, targeted at leaders at all levels of organizations, with a focus on revisiting the foundations of teamwork, the connecting power and potential of all organizations, with a focus on sustainability.

As we are reminded by Dr. Deming, a reliance on working together is fundamental to both solving problems and preventing problems, and the ability to “do more with less,” in all organizations, whether public or private, for-profit or non-profit. Presented through an exciting partnership with Sustainability & CSR Insights© and The W. Edwards Deming Institute®, this workshop reveals blind spots to teamwork that form the foundation of “Organizations as Usual” and presents fundamental concepts and strategies from the Deming Management Method for shifting these organizations in the direction of “Unusual,” embedding sustainability/CSR with the vibrant attributes and results formed from a collaborative environment.

Between his “discovery” by US industry in 1980 and his death in 1993, Dr. Deming became more and more aware of the limitations of “Organization as Usual,” ever consumed and frustrated by “commonly accepted levels of delays, mistakes, defective materials and defective workmanship.” As expressed in his articles and seminars, Dr. Deming saw these results as symptoms of how individuals and organizations think and act. Specifically, how they act when managing their resources, including time, money, knowledge, equipment, and people.

Using a highly interactive format, The W. Edwards Deming Institute® Sustainability Strategy Program provides a stark contrast between “Organisations as Usual” and “Organisations as Unusual,” including a proposal for how to shift organizational resources from an emphasis on solving problems to an emphasis on preventing problems, as well as discovering hidden opportunities for gainful investment that incorporates Sustainable Development Goals (SDGs). Such a dramatic change requires awareness of how organizations both understand and manage systems, variation, people (psychology), and knowledge, the four interdependent elements of Dr. Deming’s System of Profound Knowledge®, the cornerstone of his distinctive management method.

The W. Edwards Deming Institute® Sustainability Strategy Program provides an engaging review of Deming's Management Method (System of Profound Knowledge) for leading a professionally managed organization in the direction of Organizations as Unusual and includes training for the IEMA Certificate in Sustainability Strategy©.

The IEMA Certificate in Sustainability Strategy will provide the knowledge and skills necessary to assist managers with designing strategies that will mitigate the effects of sustainability risks and enhance organizational potential to exploit opportunities.

In addition to learning material and insight into the use of tools such as the Sustainable Strategic Growth Model™ delegates will receive copies of both Dr. Deming's book The New Economics and Dr. James's book Sustainability Footprints in SMEs: Strategy and Case Studies for Entrepreneurs and Small Business as resource to support the effective implementation of sustainability strategy.

Upon successful completion of the two-day workshop, delegates receive dual certification from both The W. Edwards Deming Institute® and the Institute of Environmental Management and Assessment (IEMA) the world's leading environmental management professional body.


Eight-Hour Workshop Option

For those interested in focusing their attention on the Deming Management Method, we have designed the two-day workshop to include an eight-hour option, titled “Organisations as Unusual: Shift from Big Problems to Great Opportunities.”    As formatted, participants join for the afternoon of the first day of the two-day program and the morning of the second day.   Link here to learn more about this program.


Who Should Attend

The W. Edwards Deming Institute® Sustainability Strategy Program would benefit senior management, company directors, Quality Managers, Safety Managers, Environmental Managers, CSR/Sustainability Managers, Marketing and early career professionals who are involved in Sustainability/CSR implementation and reporting.



Bill Bellows, Ph.D., Deputy Director, The W. Edwards Deming Institute®

Lowellyne James, Ph.D., Sustainability & CSR Insights©



Tuesday, May 16, 9:00 am - 4:30 pm

Wednesday, May 17, 9:00 am - 4:30 pm



Capital Cooling Ltd
12 Dunnet Way 
East Mains Industrial Estate, Broxburn 
EH52 5NN Edinburgh
United Kingdom



Cost:  £1,250 ($1,560)

Registration is through Sustainability & CSR Insights©

Click here to register.  



Contact Sustainability & CSR Insights© with any question(s) about the event.