2018 Annual Conference: Why Deming, Why Now, | 2 Days | October 2018



Change not just the way you work—
but how you see the world! 

Back after a two-year hiatus, we are thrilled to once again convene our Annual Conference – The Deming Institute’s flagship event and our most highly attended gathering to inspire transformation.

Come celebrate The Deming Institute’s 25th Anniversary with people like you – committed to and curious about creating joy in work, eliminating fear-based management systems, and harnessing the power of genuine collaboration.



2018 promises to be a landmark year, as we expand the conference to two full days, and celebrate:

  • Our 25th Anniversary!
  • The launch of an exciting new program that will transform how people access and interact with the Deming teachings.
  • The theme of this year’s conference, “Why Deming, Why Now,” will demonstrate how the Deming approach continues to be relevant, cutting edge, innovative, and adaptable.



Join Us to Learn:

  • Why Deming: Why is Deming unique? What makes it so powerful and effective at transforming businesses and organizations?
  • Why Now: Why is Deming relevant today? How can it help shape our future? Why do business, government, education, and the economy need it now more than ever?

Discover How Deming Leadership:

  • Unleashes the ability to do more with less resources
  • Removes fear and barriers to collaboration
  • Opens a world of possibilities for joy in work




Balaji S. Reddie
The Deming Forum India

Balaji S. Reddie is the founder of The Deming Forum India and was recently honored by the National Centre for Quality Management for 20 years of contribution to the field of Quality in India. An engineer by trade, Balaji became highly interested in the Deming Philosophy after a chance introduction to the founder of the British Deming Association, Dr. Henry R. Neave, who became Balaji’s mentor. Since then, Balaji has introduced thousands to Deming’s teachings, including presenting papers for private and public audiences, and serving for 10 years as an Adjunct Professor in management colleges with a focus on production, operations, and supply chains. He is currently employed with an educational group, the Sri Balaji Society, in his hometown of Pune, India.

Balaji’s contributions have been featured in textbooks and coursework on Quality and the Deming Philosophy. He holds a Degree in Electrical Engineering from COEP (the Government College of Engineering in Pune), and a Master of Science in Quality Management from BITS (Birla Institute of Technology & Science).

Bill Bellows, Ph.D.
President, InThinking Services, Inc.

Bill Bellows is 35+ year specialist in the fields of Quality and Engineering Management. In addition to his role as Adjunct Professor for California State University, Northridge and Southern Utah University, he serves as President of InThinking Services, partnering with clients to facilitate both the understanding and application of the Deming Philosophy and integrating this philosophy within a greater framework of “better thinking about thinking,” a concept known as “InThinking.”

Bill’s career includes 26 years of employment with Rocketdyne, the world’s premier liquid rocket engine company, providing leadership for “InThinking.” In addition to extensive application experience in the continual improvement of Rocketdyne’s products, processes, and services, these efforts included the design of a highly integrated curriculum of 200+ hours of learning events, known as “An InThinking Roadmap.”

Upon retiring Rocketdyne in 2016, Bill joined the The W. Edwards Deming Institute® for 2.5-years as Deputy Director to share his lessons learned within a worldwide Deming community. Today, as a member of The Deming Institute’s Advisory Council, he continues to tirelessly coach, mentor, facilitate, and advocate for the Institute’s aim.

Audiences for Bill’s presentations and seminars include after-school programs in elementary schools, graduate students at Northwestern University, as well as corporate, university, and public classes across the United Kingdom. Bill earned his BS, MS, and Ph.D. in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, New York. In addition to his employment by Rocketdyne, Bill worked as a heat transfer engineer in the gas turbine industry for Textron Lycoming in Stratford, Connecticut. In this role, he gained experience as an in-house problem-solving consultant, facilitator, and instructor, working in critical Engineering-Manufacturing Task Forces.

Away from work, Bill serves as chairman of the Deming Medal Committee for the American Society of Quality. He was also the founding president of the In2:InThinking Network, a position he held from 2001 through 2016.   He lives in Santa Clarita, California, with his wife, Monica.

David Langford
Ingenium Schools

David Langford is founder and CEO of Langford International, Inc. He is an international consultant, author and educator whose focus is to create sustained systemic improvement in student learning, school leadership and organizational processes. The concepts of Quality Learning, Quality Learning Performance, Just-In-Time Learning, the Self-Managed Classroom and Exponential Learning emerged out of these efforts.

For over 20 years, Langford has trained colleagues in public and private K–12 school systems, universities, colleges, preschools, chambers of commerce and business divisions ranging from Boeing and General Motors to government agencies such as the Department of Defense. He has worked with organizations throughout the United States, as well as in Canada, Europe, Asia, the Middle East and South America. Langford was featured in the PBS film Quality…Or Else and has appeared in other documentaries, including the Deming Library Vol. XXI. Langford graduated from Montana State University–Billings with a BS in K–12 education and has a master’s in educational administration and supervision from Arizona State University. He is a member of the Advisory Council for the W. Edwards Deming Institute, and is currently an adjunct professor at Central Washington University.

Learn more in this July 2014 Deming Podcast, David Langford on Improving Education.

Diana Deming Cahill
The W. Edwards Deming Institute®

Ms. Deming Cahill is the Chairman and Founding Trustee of The Deming Institute and Dr. W. Edwards Deming’s daughter. From 1979 to 1993, she accompanied her father at numerous public and private seminars and consulting sessions, classes and meetings at New York University and at companies in the United States, Japan, New Zealand, Australia and South Africa. A former classroom teacher in the elementary and primary grades, Diana attended Randolph-Macon Woman’s College and Marietta College and holds a BA in sociology.


Doug Hall
Innovation Engineering and Eureka! Ranch

Doug Hall is CEO and Founder of Innovation Engineering and Eureka! Ranch. A Chemical Engineer by education, he first learned about Dr. Deming’s work from his father, who worked at Nashua Corporation in the early 1980s. Doug then applied the Deming approach to innovation at Procter & Gamble, where he and his team set a record for bringing nine innovations to market in twelve months. After ten years at P&G, Doug founded Eureka! Ranch, focused on helping top companies such as Nike, Walt Disney, Pepsi, Hewlett Packard and American Express increase innovation speed and decrease risk.

An author of multiple best-selling books on innovation, leadership, marketing and new product development, Doug has been named one of America’s top idea gurus by A&E Top 10 Magazine and the Wall Street Journal. He co-hosted the first season of ABC’s “American Inventor” as well as other national television and radio shows. In 2010, Innovation Engineering was accepted as a new field of study and leadership science and is now widely taught in both academic and corporate settings. Doug’s latest book to be published this October is Driving Eureka!. It applies system thinking to strategy, innovation and how we work together in organizations.

We spoke with Doug in this March 2015 Deming Podcast about the What, Why, and How of Innovation.



Dr. Donald M. Berwick
Institute for Healthcare Improvement

Donald M. Berwick, MD, MPP, FRCP, KBE, is President Emeritus and Senior Fellow at the Institute for Healthcare Improvement (IHI), an organization that he co-founded and led as President and CEO for 18 years. He is one of the nation’s leading authorities on health care quality and improvement. In July, 2010, President Obama appointed Dr. Berwick to the position of Administrator of the Centers for Medicare and Medicaid Services (CMS), which he held until December, 2011. A pediatrician by background, Dr. Berwick has served as Clinical Professor of Pediatrics and Health Care Policy at the Harvard Medical School, Professor of Health Policy and Management at the Harvard School of Public Health, and as a member of the staffs of Boston’s Children’s Hospital Medical Center, Massachusetts General Hospital, and the Brigham and Women’s Hospital. He has also served as vice chair of the U.S. Preventive Services Task Force, the first “Independent Member” of the Board of Trustees of the American Hospital Association, and chair of the National Advisory Council of the Agency for Healthcare Research and Quality.  He is an elected member of the American Philosophical Society and of the National Academy of Medicine (formerly the Institute of Medicine). Dr. Berwick served two terms on the IOM’s governing Council and was a member of the IOM’s Global Health Board. He served on President Clinton’s Advisory Commission on Consumer Protection and Quality in the Healthcare Industry.

He is a recipient of numerous awards, including the 1999 Joint Commission’s Ernest Amory Codman Award, the 2002 American Hospital Association’s Award of Honor, the 2006 John M. Eisenberg Patient Safety and Quality Award for Individual Achievement from the National Quality Forum and the Joint Commission on Accreditation of Healthcare Organizations, the 2007 William B. Graham Prize for Health Services Research, the 2007 Heinz Award for Public Policy from the Heinz Family Foundation, the 2012 Gustav O. Lienhard Award from the IOM, and the 2013 Nathan Davis Award from the American Medical Association. In 2005, he was appointed “Honorary Knight Commander of the British Empire” by Queen Elizabeth II, the highest honor awarded by the UK to non-British subjects, in recognition of his work with the British National Health Service. Dr. Berwick is the author or co-author of over 160 scientific articles and six books. He also serves now as Lecturer in the Department of Health Care Policy at Harvard Medical School.


Dr. Jay Aguda
Ingenium Schools

From teaching high school science and technology classes in South Los Angeles to coordinating tech initiatives across districts and analyzing and supporting decision-making through data, Jay has worn a number of hats in education prior to Ingenium. Today, Jay leads Ingenium’s Information Services department, comprised of Information Technology, Knowledge & Data Systems Management, and Applications development. Jay’s aim is to realize a future state of Ingenium where all stakeholders (students, teachers, administrators, staff, and parents) can access tools, resources, and data seamlessly, supporting their own intrinsic motivations to learn, grow, and find meaning within Ingenium’s Learning System, it’s Noble Cause, and beyond.

Dr. Joyce Orsini
The W. Edwards Deming Institute®

Joyce Orsini, PhD, is a Trustee Emeritus of The W. Edwards Deming Institute®. In addition, she has served on the boards of a number of banks, pension funds, non-profits, and other organizations.

Dr. Mike Tveite

Mike first met Dr. Deming at a four-day seminar in 1986. By then, he had earned a PhD in Statistics at Iowa State University and taught at St. Olaf College for three years, but Mike had recently joined a quality management consulting firm and Dr. Deming’s seminar gave him a new way to think about the world. Subsequently, he had the opportunity to help Dr. Deming with 25 of his four-day seminars, and to follow him around while he consulted with a division of General Motors. At the same time, Mike also worked with clients of his own in industries as diverse as automotive, mining, insurance, government, plastics, and food processing. In 2000, Mike joined Polaris Industries to work on quality from the inside, and later served as Statistician and Research Fellow at Boston Scientific from 2006, before returning to Polaris in 2012 and ending his career there in 2016. Since retiring, Mike spends his time volunteering, traveling, working with stained glass, playing golf, and doing projects at home. He has many things yet to explore.


Dr. Ravi Roy
The W. Edwards Deming Institute®

Ravi is The Deming Institute’s inaugural Fellow. He is also Director of the W. Edwards Deming Quality, Innovation & Leadership Incubator (QUIL), and Senior Consultant of Quality of Management in the Department of Aviation at Southern Utah University. (Read More)

Gina LaRosa Benedict
HR Solutions

Gina is the CEO & Principal Consultant of HR Solutions. She teaches others how the Deming approach is applied in the human resources arena to reduce costs and create a team that plays well together as they increase productivity. She has partnered with companies as small as Dryden Health Insurance and as large as Johnson & Johnson.

Jake Rodgers
Ingenium Schools
Jake is currently in the role of Assistant Superintendent for Ingenium Schools leading the continual improvement of operational and instructional leadership. Since 2005, he has served as a Title I math and reading interventionist, a 5th grade teacher, and an elementary school principal. His passion is to help students and staff realize that there can be more enjoyment in work and learning by facilitating processes that drive out fear and increase intrinsic motivation, productivity, and cooperation.
Joshua Macht
Harvard Business Publishing

Josh Macht is the Chief Product and Innovation Officer for Harvard Business Publishing (HBP). Macht is responsible for product development and innovation efforts across the company’s three market divisions – the Harvard Business Review Group, Corporate Learning, and Higher Education – and for leading the Higher Education group. He also spearheads the HBP Product Incubator, a unit formed to explore new ventures and growth opportunities for the company. Prior to this role, Macht had been the Group Publisher of Harvard Business Review, where he led the digital transformation of the HBR brand around the world. Macht joined HBP in 2006 from TIME, where he worked as the General Manager and Editor in Chief of TIME.com. He was also the magazine’s technology editor. Before that, he co-founded Inc.com and served as an editor and writer for Inc. Magazine. Macht has written about Dr. Deming’s management principles for HBR.org and The Boston Globe. We interviewed Josh about his Deming journey in this October 2017 Deming Podcast.


Katherine Hamilton
Ingenium Schools

Katherine is the Director of Curriculum and Instruction at Ingenium Schools where she leads the continual improvement of teaching and learning. With the Ingenium instructional team, Katherine has led the implementation of a quality learning model that engages all students in experiential learning that creates a high-degree of student investment and ownership over the learning process. In addition, Katherine manages the Ingenium Teacher Development System that drives out fear through intensive feedback and coaching rather than evaluation, leading to high levels of teacher satisfaction and strong staff retention rates. Katherine has a BA in economics from Yale University and an MA in education from the Stanford Graduate School of Education.

Lori Fry
Navigator Management Partners

Lori Fry’s focus is developing and supporting cultures of quality and great opportunity. She has been a business management consultant for more than 20 years and is passionate about making workplaces great places to work. She is known for her successful leadership of the people side of complex technology implementations and business model transformation. She is often tapped to advise teams through the challenges associated with significant change. Her experiences have informed her appreciation for the Deming Leadership System™ and the System of Profound Knowledge® (SoPK); SoPK is the overarching framework through which Lori addresses her client work.

In this September 2017 Deming Institute podcast, Lori shares her inspiration for launching her blog, The Dignity (at work) Project. The blog aims to engage readers in compelling experiences—that mirror their own—so they can see how the System of Profound Knowledge can transform their work and their lives.

Lori is a Principal Consultant with Navigator Management Partners and currently focuses on business model design and organizational change leadership in digital transformation. Before joining Navigator, she was a Senior Manager with a global professional services firm, where she led the people side of large-scale IT implementations, and design and implementation of Finance IT and HR shared services organizations.

Paula Marshall
Bama Companies

Paula Marshall was named the CEO of her family’s business, The Bama Companies, in 1985. Bama provides frozen baked goods to large-scale restaurant chains including the nation’s largest hamburger chain, the nation’s largest pizza chain and the nation’s largest retailer. Marshall received her Bachelor of Science in Business and her Doctorate of Commercial Science from Oklahoma City University.

While at the helm of Bama, Marshall has grown the organization to a $300 Million company all while putting a precedent on quality. Bama won the prestigious Malcolm Baldridge Award for Quality in 2004 from the United States Department of Commerce, and has been hailed as a leader in the baking industry.

Marshall has served as Chairman of the Tulsa Chamber of Commerce, and was one of the first women asked to join the Young Presidents Organization Oklahoma Chapter in 1990. In 1993, she was named one of the Top Ten CEO’s by IndustryWeek magazine. She was selected Entrepreneur of the Year by Ernst & Young in 1997. In 1998, she was named to the Oklahoma Department of Commerce Business Hall of Fame. Recently she was nominated as one of Oklahoma’s Most Admired CEOs by The Journal Record.

Paula is the author of Finding the Soul of Big Business and Sweet as Pie, Tough as Nails. Her newest release, The Executive Entrepreneur was co-authored with New York Time Bestselling author Jim Stovall. Her books are available on Amazon.com.


Ron Moen
Associates in Process Improvement

Ronald D. Moen is a Trustee Emeritus of The W. Edwards Deming Institute® and a statistician, consultant, and teacher to industry, government, healthcare, and education. He is co-founder and partner of Associates in Process Improvement (API, 1984) and Adjunct Lecturer in the Physics and Engineering Science Department at the University of Michigan-Flint (1995-2005). His experiences of over 40 years include General Motors Corporation and the U.S. Department of Agriculture. He served as a helper at 70 of Dr. Deming’s 4-day seminars (1983-1993). He is a senior fellow at the Institute for Healthcare Improvement (IHI) since 1998. He is a member of the Board of Directors at Peaker Services Inc.

Ron has advanced degrees in mathematics and in statistics and has given over 80 presentations and technical papers throughout the United States, Canada, Mexico, Europe, and Asia over the last 40 years. He received the Craig Award in 1988, 1990, and 1998 from the Automotive Division of the American Society for Quality for outstanding technical papers. He is co-author of the book Improving Quality through Planned Experimentation, (McGraw-Hill, 1991), the second edition, Quality Improvement through Planned Experimentation(McGraw-Hill, 1998), the third edition, Improving Quality through Planned experimentation (McGraw-Hill, 2012)and the Improvement Guide, second edition(Jossey-Bass, 2009). He has numerous publications including ASQ’s Quality Progress in 1987, 1989, 2010, and 2016.

Ron is a member of the American Society for Quality (ASQ) and the American Statistical Association (ASA). He is a Founding Member of Board of Trustees, The W. Edwards Deming Institute (1994-1997), Member of Advisory Council, The W. Edwards Deming Institute (1997-2017), and Trustee Emeritus (2018). Also, he is founding member of the Greater Detroit Deming Study Group (1987) and founding Member of the GQFW (1988, an international group of Consultants associated with the Deming Prize given by JUSE). He is the 2002 recipient of the Deming Medal by ASQ.

TJ Gokcen

TJ Gokcen is the CEO of Acquate. Acquate continually collaborates with The W. Edwards Deming Institute® to build our website. TJ is also the Chief Software Architect of ED, the world’s first end-to-end business systems software designed to lead an organization as a system using the Deming Philosophy, developed in collaboration with The W. Edwards Deming Institute®.

Previously, TJ’s work had included implementing software applications to automate systems and processes for numerous companies in Europe as well as enterprises in the USA and Australia. He has the unique ability to apply systems thinking and the System of Profound Knowledge to software development. He speaks regularly at national and international conferences and hosts a number of meetups in Sydney, Australia on Systems Thinking and Agile.

TJ presented his latest research paper, Aim as a System, at the 21st Annual Deming Research Seminar in March 2015, in Washington DC. His latest workshop experience, Oasys, which is about seeing an organization as a system, premiered in Sydney, Australia in June 2018 and was very well received by the IT and Agile community.


Travis Timmons
Fitness Matters

Travis Timmons is a business owner who has a Doctorate degree in Physical Therapy. His company, Fitness Matters, provides physical therapy services, pelvic health services for women and men, and ongoing wellness offerings via Pilates, personal training, and Muscle Activation Techniques.

Travis was first introduced to the Deming management philosophy when he met Kelly Allan in 2011 via a mutual friend (hear more about this fateful meeting in this June 2016 Deming Podcast.) This was a transformational moment for both Travis and Fitness Matters. The Deming approach guides Fitness Matters in delivering superior services and optimal outcomes for clients. More specifically, Deming’s System of Profound Knowledge® provides a consistent foundation for making purposeful decisions, ongoing improvements, and managing the entire business as a system. The results include: joy in work for team members, higher quality services with lower costs, hundreds of patient/client endorsements – and scalability for growth. The Deming approach is THE reason Fitness Matters competes successfully with national brands.

Wallace Wei
Ingenium Schools

Wallace is responsible for managing all Ingenium Schools business services including fiscal management, regulatory compliance, facilities, transportation, food services, purchasing, and risk management.

Prior to joining Ingenium Schools in 2013, he worked for various financial institutions including Ernst & Young, LLP, and Citi Group. His industry experience includes education, energy, financial service, retail, and manufacturing.

Wallace holds a B.A. in Economics from Shanghai University of International Business and Economics and an MBA degree from Cornell University. He also holds the Chartered Financial Analyst® designation.


Sponsorship Opportunities



Beyond the many benefits we offer to sponsors, the impact your support will make is immeasurable. When people see that you or your company endorses the Institute in this way, it sends the message that Deming is as relevant today as ever. It tells the world that Deming works. It helps us ensure that Dr. Deming’s important work continues. As a nonprofit, we also need your help to continue to keep our conferences and programs accessible and affordable.


Please review your Sponsorship Opportunities and then SIGN UP ONLINE TO SPONSOR.
You can also contact Darlene Suyematsu at 206-395-3084 or darlene@deming.org.

Don’t see a sponsorship level that works for you? We would be happy to discuss a custom sponsorship package that best meets your needs.


Sponsorship Opportunities



A limited number of scholarships are available to help to cover the cost of the Annual Conference registration:
Student Scholarships
For active students
Student Scholarships cover all but $25 of the conference registration fee.
Capital Quality and Innovation (CQI) Scholarships 
For CQI students and graduates
CQI Scholarships cover all but $25 of the conference registration fee.
General Scholarships
For anyone in need who does not fall into the other scholarship categories
General Scholarships cover 100% of the conference registration fee.
To apply for a scholarship, please complete the online scholarship form.
Awardees will be notified by email.
Questions about applying for a scholarship? Please contact staff@deming.org.

Conference Program Schedule

Download a pdf of the schedule

Click on the image below to download a pdf of the Conference Flyer to share!



How can I contact the organizer with any questions?

Please email staff@deming.org.

What’s the dress code?

Business casual to casual. We want everyone to be comfortable.

What’s the meal plan?

Continental breakfast, beverages, and lunch are included on both days. Dinner is not included.

Is there a special hotel rate for the conference?

A discount for conference attendees is available from Westdrift Manhattan Beach (formerly The Manhattan Beach Marriott) if you book your lodging by September 20!

What are my transportation/parking options for getting to and from the event?

Click here for more information on transportation and parking options. Hotel parking is not included with your registration; standard rates apply. Conference attendees receive a special parking rate of $10.00 for both all day and overnight use in self park. Valet is $22.00 for 5 hours and $35.00 for overnight. In and out privileges are extended to overnight guests. For non-guests, parking tickets for the discounted rate will be available at the conference registration table.  

What’s the cancellation policy?

You must cancel at least 7 business days in advance to receive a full refund.

At A Glance
Friday, October 5, 2018 throughSaturday, October 6, 2018
Westdrift Manhattan Beach [formerly The Manhattan Beach Marriott]
1400 Parkview Avenue
Manhattan Beach, California 90266
Who Should Attend


What's Included

  • Two full days of speakers and interactive sessions
  • Networking reception
  • Interactive Deming Dialogues
  • Panel discussion with Q&A
  • Lunch meet and greet with the speakers
  • Continental breakfast

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