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The English word ‘marketing’ does not just mean sales; it is in fact a science, the science of knowing such things as: what the people who buy these products month after month think of them, whether they buy them again, and the reasons why.

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from the translated transcript held by JUSE and translated by John Dowd and hosted on Curiousity Cat.

Source

Mt. Hakone Conference Center Speech to Japanese Leaders, 1950

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