It is easy to date an earthquake, but not a[n economic] decline.
It is extension of application that discloses inadequacy of a theory, and need for revision, or even new theory. Again, without theory, there is nothing to revise. Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence without theory, there is no learning.
It is not enough for everyone to do his best. Everyone is already doing his best. Efforts, to be effective, must go in the right direction.
It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth.
It will not suffice to have customers that are merely satisfied. An unhappy customer will switch. Unfortunately, a satisfied customer may also switch, on the theory that he could not lose much, and might gain. Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them.
Joy in work comes from understanding why your work is important. Not from the work, but from knowledge of who’s going to use it.
Learning is not compulsory; it’s voluntary. Improvement is not compulsory; it’s voluntary. But to survive, we must learn.
Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and people that expect quick results, are doomed to disappointment.
Management is prediction.
Management of a system therefore requires knowledge of the interrelationships between all the components within the system. And of the people that work in it.